Glittering Disco Beauty

Among the bold and daring beauty trends that characterized the ’70s, nothing epitomizes it more than the shimmery and shiny makeup looks that were all the rage. Women weren’t content with just looking healthy; they wanted to sparkle and shine like a disco ball. And the men were all for this flashiness.

Shimmer was added to everything from eyeshadow to blush and lip gloss, and it wasn’t uncommon to see women with rosy cheeks and a glistening glow. With lightweight foundations and natural-looking bases, the focus was on creating a youthful and dewy complexion rather than hiding imperfections under heavy powders.