An Advertising Flop

This makeup poster might scare away more customers than it attracts! The woman’s face is proof of the perils of heavy-handed makeup application. Her eyes and lips are coated in a vibrant shade of pink that matches the font of the ad, creating an unintentional theme that’s more comical than cohesive.

The foundation is applied so thickly that it looks ready to crack at any moment. It’s a bold look, but not in the way you’d want for advertising makeup services. Sometimes, a lighter touch can make a much bigger impact, especially when trying to entice new clients.