Take That, McDonald’s!

Wimpy’s Braille Burger is not made of special ingredients, but it’s still unique. It’s a burger especially designed for the blind, which features a sesame-seed Braille message on top of its bun. Wimpy created the burger after a blind South African woman was denied entrance at a local McDonald’s for being accompanied by a guide dog.

Working for a more inclusive world, Wimpy’s Braille Burger reached about 800,000 blind people, according to a news article published in 2012. This inclusive sandwich helped to raise awareness of the everyday struggle of the visually impaired.